It Shouldn't Happen To A Speaker

Hi there!

You’ve probably here because, like me, you have seen quite a few speakers who you knew could have done a better job, or could have enhanced what they did, if only they had done this, that or the other. In fact, if you’re like me you have probably had something not go quite as planned whilst you were on stage in the past. For me, even though I have spoken professionally close to 600 times now, I am still surprised by what takes place, either when I am speaking at an event or if I am attending an event as a delegate. Whatever the reason for deciding to read this I hope that there might be something in there that will help you at some point in the future.

This is not an attempt to cover everything that a speaker might encounter, as it will only be those things that I’ve witnessed myself, and over time I will add my observations, confessions and suggestions to the next thrilling installment.

1) I’m not selling anything, promise

First up is not too bad, but it happened yesterday, so whilst it’s fresh in my mind I will get it down on paper (well on screen, but you get my drift). I was closing a conference for a Police Force and one of the speakers was covering personality types in his seminar. It was all very interesting, but when it came to one particular slide, which had a list of bullet points featuring what the outcomes could be when taking into account another’s personality type, the speaker read from the slide ‘Increased Sales’. There was no one in the audience that sold as they were members of the police force or support staff. The speaker did make an attempt at dealing with this by stating this could be replaced with ‘Better Communication’. It would not have taken him long to have replaced that bullet point to the one he spoke about. We must do all we can to keep as many audience members with us and a slight adjustment to the wording here would have stopped anyone thinking of anything other than what he wanted them to think about.

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